Black Hat, White Hat and Grey Hat SEO
Search engine optimization is a great way to get prospects online so this should always be of importance to all webmasters. SEO involves a lot of processes and strategies in order to obtain the desired site visibility on major search engines such as Bing, Google and Yahoo. Strategies such as white hat SEO are widely used but there are also some that employs black and grey hat SEO. Now, are these techniques relevant and can be of help to boost your site rankings?
No to Black Hat SEO
Basically, black hat SEO is a very hot topic when it comes to website optimization. However, it must be noted that it is not a great thing at all. This tactic is actually being used by some individuals to deceive the search engines in order to get higher site rankings.
This may be an attractive option for those who are not aware about ethical SEO practices or for those who simply want to rush success. However, it is impossible to come up with a poor site and earn millions. Thus, websites that are raised using black hat SEO techniques will eventually collapse.
White Hat- Ethical Practice
White hat SEO is what is referred to as ethical SEO due to the fact that it is composed of strategies that appear as legal and moral to major search engines. The main concept behind white hat SEO is law abidance in exchange of massive traffic.
In general, white hat SEO is very easy to implement through methods like the following:
- Content- Good SEO recognizes the importance of having new and original content, making planning a very important aspect of white hat techniques.
- Link building – Developing internal links can be crucial but this can be of great help to ensure that your website’s content will always be relevant and the users are always guided.
- Tags and sitemaps- All types of meta tags such as keywords, title and description are essential to educate search engines about your page. Sitemaps are also beneficial since this can ensure effective monitoring and analytics.
What about Grey Hat SEO?
Grey hat SEO is somewhere in the middle of the two techniques already mentioned. This is not recommended but still some people make use of this. However, it is important to know that a lot of search engines have become more cautious with sites that make use of improper techniques so sticking to white hat is highly advised.