•Cloaking refers to the practice of presenting different content or URLs to users and search engines
•Serving up different results based on user-agent may cause your site to be perceived as deceptive and removed from the Google index
•Some examples of cloaking include:
  • Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  • Serving different content to search engines than to users
•Cloaking is more often used by site contains elements that aren’t crawlable by search engines (such as rich media files other than Flash, JavaScript, or images)