Foundation SEO Course Details

SEO Introduction:

  • Brief on Search Marketing
  • What is SEO
  • Importance of SEO
  • SEO Process
  • Search Engines and Directories
  • SEO Industry Research, Figures
  • How Search Engine works

SEO Research & Analysis:

  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • KEI Analysis
  • How to Choose Best Keywords
  • Tools available for Keyword Research

On-page Optimization:

  • The Page Title
  • Body Text & Keyword Density
  • Headings
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Images and Alt Text
  • Link Titles
  • Internal Link Building
  • The Sitemap
  • Invisible Text
  • Server and Hosting Check
  • Robots Meta Tag
  • 301 Redirects
  • Duplicate content

Off-page Optimization:

  • Articles Submission
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Directory Submission
  • Blog Submission
  • Submission to Search Engine
  • RSS Feeds Submissions
  • Press Release Submissions
  • Directory Submission Checklist
  • Forum Link Building
  • Competitor Link Building