SEO Introduction:

• Brief on Search Marketing
• What is SEO
• Importance of SEO
• SEO Process
• Black hat techniques
• Search Engines and Directories
• SEO Industry Research, Figures
• How Search Engine works

SEO Research & Analysis:

• Market Research
• Keyword Research and Analysis
• Keyword opportunity
• Competitors Website Analysis
• KEI Analysis
• How to Choose Best Keywords
• Tools available for Keyword Research

Website Design SEO Guidelines:

• Content Research
• Content Guidelines
• Content Optimization
• Design & Layout
• HTML Coding Optimization & Standards
• XML Sitemap / URL List Sitemap

On-page Optimization:

• The Page Title
• Body Text & Keyword Density
• Headings
• Bold Text
• Domain Names & Suggestions
• Canonical Tag
• Meta Tags
• Images and Alt Text
• Link Titles
• Internal Link Building
• The Sitemap
• Invisible Text
• Server and Hosting Check
• Robots Meta Tag
• Doorway Pages
• 301 Redirects
• Duplicate content

Off-page Optimization:

• Page Rank
• Link Popularity
• Link Building in Detail
• Articles
• Links Exchange
• Reciprocal Linking
• Posting to Forums
• Directory Submission
• Blog Submission
• Submission to Search Engine
• RSS Feeds Submissions
• Press Release Submissions
• Directory Submission Checklist
• Forum Link Building
• Competitor Link Analysis

Analytics:

• Google Analytics
• Installing Google Analytics
• How to Study Google Analytics
• Interpreting Bars & Figures
• How Google Analytics can Help SEO
• Advanced Reporting
• Webmaster Central & Yahoo! Site Explorer
• Open Site Explorer
• Website Analysis using various SEO Tools available

Social Media Marketing:

• Social Networking
• Social Bookmarking
• Press Releases
• Articles / Directories
• Blogging / Classifieds
• Forums / RSS Feeds

SEO Tools:

• Keyword Density Analyzer Tools
• Google Tools
• Yahoo Tools
• Bing Tools
• Text Tools
• Comparison Tools
• Link Popularity Tools
• Search Engines Tools
• Site Tools
• Miscellaneous Tools

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