Advance SEO Course will contain the following :

SEO Introduction:

  • Brief on Search Marketing
  • What is SEO
  • Importance of SEO
  • SEO Process
  • Black hat techniques
  • Search Engines and Directories
  • SEO Industry Research, Figures
  • How Search Engine works

SEO Research & Analysis:

  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • KEI Analysis
  • How to Choose Best Keywords
  • Tools available for Keyword Research

Website Design SEO Guidelines:

  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design & Layout
  • HTML Coding Optimization & Standards
  • XML Sitemap / URL List Sitemap

On-page Optimization:

  • The Page Title
  • Body Text & Keyword Density
  • Headings
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Images and Alt Text
  • Link Titles
  • Internal Link Building
  • The Sitemap
  • Invisible Text
  • Server and Hosting Check
  • Robots Meta Tag
  • Doorway Pages
  • 301 Redirects
  • Duplicate content

Off-page Optimization:

  • Page Rank
  • Link Popularity
  • Link Building in Detail
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Directory Submission
  • Blog Submission
  • Submission to Search Engine
  • RSS Feeds Submissions
  • Press Release Submissions
  • Directory Submission Checklist
  • Forum Link Building
  • Competitor Link Analysis

Analytics:

  • Google Analytics
  • Installing Google Analytics
  • How to Study Google Analytics
  • Interpreting Bars & Figures
  • How Google Analytics can Help SEO
  • Advanced Reporting
  • Webmaster Central & Yahoo! Site Explorer
  • Open Site Explorer
  • Website Analysis using various SEO Tools available

Social Media Marketing:

  • Social Networking
  • Social Bookmarking
  • Press Releases
  • Articles / Directories
  • Blogging / Classifieds
  • Forums / RSS Feeds

SEO Tools:

  • Keyword Density Analyzer Tools
  • Google Tools
  • Yahoo Tools
  • Bing Tools
  • Text Tools
  • Comparison Tools
  • Link Popularity Tools
  • Search Engines Tools
  • Site Tools
  • Miscellaneous Tools