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Pay Per Click Course (PPC) Course
PPC Training Introduction
What is Pay per Click Marketing (PPC)
Why we need PPC
Importance & Benefits of PPC
Other Pay-Per-Click Providers
Major Pay Per Click Search Engines
Google AdWords
Yahoo Search Marketing (Overture)
Set-up PPC Campaign
Google Adword Account Structure
PPC campaign Navigation
How to set up PPC Campaign
Set-up PPC Campaign
Google Adword Account Structure
PPC campaign Navigation
Use Multiple Account
Use My Client Center (MCC)
What is "Click-through-Rates" (CTRs)
What is Impression?
What is Conversion?
What is "Cost/Conversion"?
How to increase CTR & Conversion
What is Tracking Code?
How to do Keyword Research for PPC
What is Keyword Research?
Difference between SEO & PPC keywords
Research PPC Keywords
Importance of target keywords
Select Targeted/related Keywords
Analyze Competitors keywords
Find Keywords popularity & Search Volume
Categorize Keywords in Ad groups
PPC Keywords tools and resources
How to Create Ads for PPC Campaigns
Create Effective Ads Ad groups
Unique Title
Measurement of Title, Description URL
Ad that produce better ROI
Example of Successfully Effective ads
Bids Management in PPC
What is bidding?
What is Quality Score?
How Quality Score Effect on Bids?
How to Increase Position on Search?
Bid for Ad position
Define Bid for Each Keywords and Bid Management
User Define bids and Google Automatic Bids
Importance of bidding techniques
Competitor’s Analysis for bidding
How important is Landing Page for PPC
What is Landing Page?
Ads versus Landing Page
Important of Landing Page
Optimize your landing pages
How to Increase conversion rates
What is "Click-through-Rates" (CTRs)
Use 'Calls to Action'
Cost/Conversion
PPC reporting structure
Campaign Performance Reports
Keywords Performance Reports
Ad group Performance Reports
Ads Performance Reports
PPC Campaigns Tools
Google Adword Tool
Keywords Spy
Google Adword Editor
Advance PPC Training / PPC Course / PPC Class
Fees : 18,000/-
Duration : 15 Hrs
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