Social Media Marketing Course

Below are the Social Media Marketing Course content –

  1. Definition of social media
  2. Types of social media
  3. Key terms to understand
  4. How Social Media influences audience
  5. How Social Media is affecting Google Search
  6. How to choose right social media
  7. Developing unique content, positioning and voice
  8. How to generate Word of mouth
  9. Integrating social media into your website and blogs
  10. How to amplify content with multiple Social Media channels – Viral Marketing
  11. Using Twitter
    • What is Twitter
    • Why we love it
    • Opportunity
    • How to Setup a Twitter account
    • Tips about setting up a Twitter account: Personal Bio | Profile Picture | Background Picture
    • Following and Listening
    • Building Relationship
    • Tools for managing your Tweets
    • Finding People and Companies on Twitter
    • Understanding the Twitter Lingo
    • Twitter Guidelines
    • Twitter Tools
    • Reputation Management | Keyword Research | Competition Analysis
    • Automate Twitter
    • How to Shorten and Measure your URLs
  12. Using Facebook
    • Setting up Facebook and Privacy
    • What Can You Do With Facebook
    • Facebook Features: Photo Album | Events | The Wall and Notes | Chat | Groups and Fan Pages
    • Facebook Benefits
    • Facebook Fan Pages
    • Facebook Profile
    • Group Pages vs. Fan Pages
    • Facebook Pages – what can you do
    • How to promote your Facebook page
    • Engagement and Conversation
    • Being Found in Real Time Search
    • Creating Facebook Application / Widget
    • Pro and Con of using Facebook
    • Linking with YouTube
    • Creating Events
    • Building content calendar
  13. Using LinkedIn
    • What is LinkedIn
    • LinkedIn Answers
    • LinkedIn Groups
    • How to do link building in LinkedIn
    • Creating SEO friendly url
    • Pro & Con of using LinkedIn
  14. Using Google Buzz
    • What is Google Buzz
    • Google Buzz and Privacy Issues
  15. Google Plus
    • What is Google Plus
    • Features
    • Tools & Techniques
    • Google Plus: Circles  |  Hangouts  | Stream
    • Google Plus goes Mobile
    • Google + 1
    • Google Plus for Businesses
  16. MySpace
  17. Kaboodle (only for product based site)
  18. Do and Don’t of Social Networking
  19. Video optimization
    • YouTube
    • MetaCafe
    • Vimeo
    • AOL Videos
  20. RSS feed optimization
  21. Wikies
  22. Blog / Micro-blog
    • Do and Don’t
    • Widgets
    • Rules of Corporate blogging
    • Tips and tricks for interesting articles
    • Publishing and networking via blog
    • Blog promotion
    • Myblog
    • Post updation
    • Blog Commenting
  23. Bookmarking
    • StumbleUpon
    • Digg
    • Reditt
    • Delicious
    • Fave It
    • E-buzz
  24. Power Point Presentation
    • Slideshare
  25. Photo sharing
    • Flickr
    • Picasa Web
    • TinyPic
  26. Forum and Online Communities
    • Yahoo Q & A
    • Answers.com
    • Forum comments
    • Google forum
    • Yahoo groups
  27. Press Release/ News
    • Writing with keywords
    • Maximizing coverage
    • Distribution
  28. Article creation & Submission
  29. Content sharing
    • Squidoo lens
    • Hubpages
    • Scribd
  30. Behavioral and cultural standard for Social Media Interaction
  31. Linking all Social Media Accounts
  32. Optimizing Social Media content for Search Engine
  33. Importance of Short URL and how to do
  34. Link wheel creation
  35. Cleaning negative result using SEO
  36. Measuring SM and ROI
  37. Case study