Web Analytics Services
What is Web Analytics:
Web Analytics refers the process of collecting and measuring raw data about user's behaviour on your website; followed by drilling down this data and analysing it to gain useful insights about user actions so as to optimize your website and improve conversion rates.
It is not just about data collection; it is all about analysing this data to gain useful insights. Its aim is to help the companies measure the effects and results of their online marketing strategies.
Web analytics helps gauge various different parameters that can be utilized to increase the effectiveness of your search engine marketing strategies and your website as well.
Web Analytics is very crucial for every website as this is the best way to measure the feedback from your customers
Why you need it
Because your customer are important for you. It's as simple as that. Keep in mind that your customers do not always act as you wish them too. They might have different expectations from you, and their needs and demands might have escaped your notice. Having a website without Web Analytics is unimaginable. Here's a list of few things that web analytics can do for you: Web analytics helps you understand your visitor's behaviours on your website and helps answer some crucial question like:
- Where did the visitors to my website come from?
- What are visitors doing on my website?
- Why did visitors complete/not complete the desired goals on my website?
- How can I increase the revenue and margin I derive from my website
- Does my website have any problem? Why is it happening? How can it be solved?
- How effective are my SEO, SMO, and PPC campaigns
- Which keyword brings most traffic to my site? How to optimize them?
- How is the overall performance of my website?
These critical questions when answered thoroughly; help in planning the most effective and efficient marketing strategy for your website.
Why Hire Us:
Because raw data collection is just the start of the story. Analysing this data so as to attain the most relevant information from them is a specialized skill. Our Web Analysts posses this invaluable skill which will, ensure that; you achieve maximum value from your Web analytics.
- We dig into the data do in depth analysis to discover how your visitors are actually interacting with your website
- We apply different techniques to study and suggest you how best to improve the experience of your customers and make your business more productive and profitable
- Our focal point is improving the objectives of your website and business
- Our recommendations are practical, actionable and done keeping in mind the unique nature of each website and business
- A careful analysis of your website metrics link bounce rate, abandoned sales, exit pages, conversion rate, unique visitor etc; is done by us to find out the root cause of your website's current performance.
Remember it takes more than checking your visitors and page views every day. It is essential to know and understand the Key Performance Indicators (KPI) of your website.
How can we help:
- Improving your Conversion Ratio: - The most vital component of every website is its conversion Ratio. Business is generated from customers. Higher the conversion rate better is your reach to the customers; and ultimately it translates into better business. Conversion refers to any action you desire the user to perform; it may refer to :
- Ultimate Sales
- Signing up for a newsletter
- Replying to a Query
- Acting on a call to action
- Achieving Higher ROI: - Your funds are precious and it is essential that you invest them in ventures that will yield maximum return on investment (ROI). Web Analytics will provide you with important information regarding the effectiveness of your strategies. This will aid you in taking the right decision.
- Weeding out common problems associated with in-house Analytics: Many companies go in for in-house Analytics; however they face numerous problems in implementation of the same. Our experienced and expert Web Analytics Consultancy ensure that you do not face problems like:
- improperly installed and configured Google Analytics accounts tracking traffic sources which are not important
- tracking multiple websites under the same profile/account
- not creating proper profiles for different marketing purposes
- not using advanced segmentation features
- not defining website goals
- Improving customer experience: - Your customers are invaluable to you, and we understand that you want to ensure that their online experience with you is beyond amazing. Something that will drive them strongly to do business with you. Our analyst will monitor and analyse the user's behavior on your site and provide you with the right information to improve your user's experience.
- Increasing Revenues: Your Website is your online presence, and one amongst its many purposes is to generate income for your business. Special emphasis is given to areas like 'Exit pages'; 'bounce rate'; 'registration bottleneck'; 'cart abandonment rate'; etc. Our analyst monitor your sales funnel and study it to find the problematic places that are preventing users from
- Interacting with you
- Contacting you
- Ordering from your website directly
- Showing interest in your website
- Web Analytics Plan Formulation: This is where we interact with you and understand your requirements and expectation. The goals you seek to achieve are then integrated with your requirements and our Analyst formulates the best suitable plan for your website. This is a critical stage that lays down the foundation for your entire Website analytics investment.
- Analytics tool selection: No two web sites have the same needs. And each analytics package provides different capabilities. Get STC's help in making sure you are using the right tool for your site.
- KPI (Key Performance Indicator) Development: Website Analytics can provide a vast array of data. Much of this maybe useless for your website, some of it may be crucial for your website. Ensuring that you don't get lost in this sea of data; requires formulation of KPI right at the outset. Our Analysts work with you to shortlist these KPI's and then focus on them. These indicators are what you can use to best understand how your business is performing. Additionally they will also help you improve your website. Right KPI will help you get the most out of your Website Analytics.
- Web analytics implementation: With all the parameters in pace. Our Analyst move on to the implementation of your web Analytics. This is where the analytics is set to up on your website and the process begins in earnest. Web Analytics data collection starts here. We use Google Analytics, and basic data for our analysis is sourced from the same.
- Analysis of the Web Analytics Data: Now that the data is here, our analysts get down to analysing this data and gleaming useful information, trends and connections from this data. We help you understand what the data says about your website and business. How best you can utilize this information to improve your website and gain better ROI.
- Reporting: Our Analyst will provide you with detailed reports about the traffic and other parameters of your website at regular intervals in a timely manner.
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