Inbound and Outbound Links

Understanding Inbound and Outbound Links

Backlinks are very essential to your SEO ad campaign but it is also important to understand that there are two kinds of links namely outbound and inbound links. Outbound links are links that come from your website leading to another site while inbound back links stem from another website to your site. These two kinds of backlinks are the equally important and considered as the building blocks of a successful SEO campaign.

About Inbound Links

Basically, inbound links are the ones that are received by your site coming from another site. These serve as one great method of web navigation. In these days, these links are being used to enhance web traffic and achieve better search rankings. The quantity of inbound links is the manifestation of the importance as well as the popularity of your site.

Essentially, inbound links that have the highest quality are those that are most relevant to the content of your website. These links should also come from authoritative sites so it is best to monitor the outcomes of your link building through programs that are widely available for free.

What about Outbound Links?

Outbound links are essential to your SEO campaign as well. These links come from your blog and site to another website. The purpose of these links is to bring your visitors and potential clients off your website to another site.

The thing with these links is that they should be authoritative and high in quality. Most importantly, outbound links should not lead to your competitors. For instance if you have a website or blog about health products then you can make use of outbound links that lead to medical journal websites or doctors’ websites perhaps.

Important Points

Search engines identify the value of a site with the quantity and quality of inbound and outbound links. Basically, if you let visitors post content to your site then it will be prone to poor quality outbound links. In order to prevent this, it is best to ensure that all links contains the no follow tag. It is important that your outbound links remain original and relevant.

Hence, if you decide to start your link building campaign it is advisable to place your attention to organic backlinks. It is also important to develop original websites that contain valuable information so that visitors will be encouraged to share your post or link to your website. The great thing with organic backlinks is that they are free of charge so get as much quality backlinks as you can.

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