How to Create a Search Engine Friendly Website

Basic Pointers for a Search Engine Friendly Website

Search engines function to crawl, index and provide answers to queries as well as interpret contents. But then, web pages do not appear the same way to users and search engines. There are many technicalities to building web pages so that it will be constructed in a way that is friendly to humans and search engines alike. Thus, programmers, web designers, internet marketers and those involved in developing business websites must learn how to come up with search engine friendly contents.

Learning about Indexable Content

One function of search engines is to index or sort contents. Hence, it is highly important to have your contents in HTML text format. This is essential to get listed in the various search engines. Other contents such as Flash files, images and non-text contents are oftentimes disregarded by search engine crawlers despite of the most sophisticated spider technology.

Thus, the easiest method to make sure that your text contents will be visible is to have it in HTML text. These days, more advanced techniques in web design can be utilized to come up with more visual formatting like the following:

  • Images files in JPG, GIF and JPG can be provided withAlt attributes so that search engines will be given a text representation of the image.
  • Search boxes are advised to have spider and navigation links.
  • Flash or Java content can be supplied with text.
  • Audio and video contents should be accompanied with transcripts so that the words can be indexed by search engines.

Come Up With Crawlable Structures

A lot of websites have issues with contents that can be indexed so it is highly important to double check your contents so that the contents of your website will always be visible to search engines. Thus, you need to be aware of the most common reasons why web pages may not be recognizable. Here are some of the following: 

  • Submission forms- Requiring submission forms for users may increase the chances that search engines will never recognize your pages. These forms may include surveys or a password may be required to log in. Crawlers will not attempt to access contents through forms so these remain invisible.
  • Java script links- Using Java script to come up with links will prevent search engines from crawling to your content, giving less emphasis to embedded links. Hence, these links must be replaced by HTML links.
  • Panda embedded links- Links that are embedded within Panda can be a great hindrance since spiders will not be able to crawl to this kind of link structure, making the contents invisible to search engines.
  • Frames- Technically, I-frames or frames are crawlable. However, this can cause major issues when it comes to the structure and organization of search engines. So, unless you are an expert when it comes to search engine indexing and frames, it is highly recommended to avoid them.
  • Search forms- Essentially, search boxes will prevent search engines from finding the contents. Thus, pages that are hidden behind these search boxes will remain invisible until they are linked to spider pages.
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